Ford Falcon sales have slumped over the past month.
Ford Falcon sales have slumped over the past month.

Ford feels the sales effects of FBT

THE hangover has already kicked in from Labor's fringe benefit tax party.

National sales have increased compared to the same period last year according to today's VFACTS statistics, but Ford has already taken a big hit on Falcon sales.

The Falcon slumped to just 594 sales during July - the worst sales performance in history.

Motoring industry reports have now revealed Ford will reduce production days of the Falcon over the next month. Ford will cease production at its Broadmeadows and Geelong manufacturing facilities in 2016.

But there was some good news for the Australian car industry. Holden's Commodore sales were up compared to the same time last year, with the new VF model pushing monthly sales to 2827 which saw the nameplate back in the top 10.

Australia's biggest seller was the Toyota Corolla, followed by the Mazda3 which has been buoyed by drive-away pricing from $19,990.

In July, eight Toyota vehicles - Corolla, Camry, 86, LandCruiser 200, HiLux 4x2, HiLux 4x4, HiAce van and HiAce bus - were the best-selling vehicles in their segments.

But while Toyota maintained its number one position, sales were down on the previous month.

Toyota Australia executive director sales and marketing Tony Cramb said the company would continue to monitor the impact on sales of the FBT proposal.

"We have already experienced customers holding back from placing new orders until the FBT situation is clarified," Mr Cramb said.

"At the same time, the success of Corolla and HiLux have been instrumental in driving Toyota's sales to more than 17,400 for July and a market share of 19.3%."

Mazda was set an all-time July record, selling 8525 new cars, SUVs and utilities.

All-new Mazda6 had its best July since 2008.

"While there's no doubt the industry is currently faced with some challenges I'm proud that our national dealer network has remained dedicated to serving our loyal customer base," Mazda Australia's managing director Martin Benders said.

Fiat Chrysler Group also reaped sales rewards of new models with strong pricing propositions.

Jeep Grand Cherokee was the top-selling large SUV.

The recently expanded 500 range led the way for Fiat this month with 236 sales. Since the refreshed Fiat 500 range was launched in late May, year-on-year sales have increased by more than 300%.

"Since we took over the distribution of Fiat and Alfa Romeo vehicles last year, our entire team has been working extremely hard integrating the Italian brands into our existing business and revitalising the vehicle line-ups with fresh models that are more affordable and accessible for customers," said Veronica Johns, CEO and president Fiat Chrysler Group Australia.

"So it's particularly pleasing to see that effort being rewarded with record sales of Fiat and Alfa Romeo vehicles, along with continued growth across our other brands such as Jeep, which has just set a new record for Grand Cherokee sales and claimed top spot as the No. 1 Large SUV for the month, which is the perfect way to launch a new model."

Top 10 brands

1. Toyota - 17,433
2. Holden - 10,137
3. Mazda - 8525
4. Hyundai -8009
5. Ford - 6733
6. Nissan - 5074
7. Mitsubishi - 5655
8. Volkswagen - 3705
9. Honda - 2746
10. Subaru - 3102

Top 10 cars
. Corolla - 3945
2. Mazda3 - 3464
3. HiLux - 2971
4. Commodore - 2827
5. Cruze - 2467
6. i30 - 2290
7. Camry - 2061
8. Ranger - 1781
9. Triton - 1766
10. Colorado - 1694