eBay is bracing for a massive shopping night tonight.
eBay is bracing for a massive shopping night tonight.

Shoppers warned before eBay’s mega shopping night

eBay Australia is bracing for an onslaught of shoppers on what it predicts will be its busiest online shopping event tonight.

According to the retail site's internal data, it estimates that more than 2.6 million people will visit ebay.com.au, with 1.8 million of those shopping on mobile devices, and 91 per cent of all items bought would be brand new.

Today they predict there will be four gifts purchased every second, with two of those on mobile.

Shopping overall is predicted to peak in a 15-minute period between 8.30pm to 8.45pm AEDT.

The peak for those shopping via mobile is predicted to be from 9pm to 9.15pm AEDT.

Any purchases via desktop were expected to take place between 2pm and 3pm AEDT.

Top postcodes where shoppers are expected to hop online include Werribee in Victoria, Liverpool in NSW,  and Mackay and Toowoomba in Queensland.

The Sydney CBD is likely to be the second most active postcode, coming in behind Werribee.

eBay Australia & New Zealand's Head of Retail Insights Gavin Dennis said Click & Collect and a range of factors explain why Sydney's CBD shoppers would be shopping online tonight.

"When you take into account the growth of our Click and Collect network, as well as free delivery and returns with an eBay Plus shopping membership, it's no surprise that people in central Sydney will be taking some time during the workday to make a start on Christmas shopping," Mr Dennis said.

He also indicated that some of the most popular items would be.

"Electronics, health and beauty, toys and jewellery will be the most popular items; this year we're also expecting to see even more buying Apple products, with a purchase every 48 seconds," Mr Dennis said.

eBay predicts there will be a toy sold every three seconds, a bottle of alcohol every 42 seconds and an iPhone every 90 seconds.

However, finder.com.au's Money Expert Bessie Hassan told News Corp Australia that shoppers should take extra care while on the site.

"Be cautious of shipping costs and delivery times. You might think you're getting a good deal, but an overseas shipping fee could outweigh the saving," she said.

"Check the seller's history to make sure they have a good track record before you buy from them.

"If it seems to good to be true, it usually is. That said, don't be afraid to ask questions and even for extra pictures if you need. You'll get a better sense of the situation, and you can walk away if it doesn't feel right."

She also said to make sure shoppers do all their messaging and payment within the platform. "That way if you need to resolve a dispute, all the evidence is captured," she said.



Product sale predictions:

A health and beauty item to sell every two seconds

A toy to sell every three seconds

A piece of jewellery to sell every three seconds

A pet care item to sell every 10 seconds

A bottle of alcohol every 42 seconds

An Apple product to sell every 48 seconds

An iPhone every 90 seconds


Most active postcodes:

Werribee - VIC

Mobile share: 66%

Top items: Jewellery and rings


Sydney CBD - NSW

Mobile share: 59%

Top items: Health and beauty - moisturisers


Liverpool - NSW

Mobile share: 70%

Top items: Education toys


Mackay - QLD

Mobile share: 68%

Top items: Home decor including artificial flowers and floral furnishings


Toowoomba - QLD

Mobile share: 64%

Top items: Music, CDs