Miranda Kerr
Miranda Kerr Bang Showbiz

Celebs and controversy: what you searched for online in 2014

TO provide a snapshot of what the thoughts and ponderings of Australians were throughout the year, Microsoft's search engine Bing has unveiled Australia's most searched terms for 2014. The results confirm we are a nation obsessed with pop culture and we never turn a blind eye to the controversial.   

It was a big year in the world of celebrity, and it was the milestone moments spanning births, deaths and marriages that captivated search interest on celebrities. A second royal baby on the way for Kate Middleton and Prince William was announced to great delight, which caught the attention of Aussies following the visit of the royal duo to our shores this year. 

To the envy of women around the globe, the world also witnessed eligible bachelor George Clooney wed Amal Alamuddin, while 2014 also saw the tragic deaths of celebrities Robin Williams and Paul Walker, which saw Williams as the 3rd most searched celebrity.   

A clear front runner in the celebrity category was Miranda Kerr, beating Justin Bieber and Miley Cyrus as most searched celebrity of 2014 in Australia. A local favourite, Miranda Kerr, took out a strong 42% lead over Jennifer Lawrence, who trailed behind her at 5th on the list.   

Jennifer Lawrence as Katniss Everdeen in The Hunger Games movies.
Jennifer Lawrence as Katniss Everdeen in The Hunger Games movies.

Katy Perry made a 'roaring' head start to the charts, positioning herself as the most searched music artist for 2014, captivating Australian audiences with her Prismatic tour, while also landing as the 4th most searched celebrity in Australia in 2014.     

Taylor Swift was the talk of 2014 with the release of her record-breaking album 1989, as well as controversially withdrawing her whole music catalog from Spotify. Despite this revelation, she went on to break sales records with her latest album release, positioning her 9th on the list. The most searched music artists by Aussies were female dominated, with only two male artists making the cut; One Direction positioned 2nd and Justin Bieber 3rd.   

TaylorSwiftVEVO | You Tube

High-street fashion power houses hit it big in the fashion brands category with ASOS 1st, Topshop 2nd, Zara 3rd and H&M 5th the top searches reflecting the strong push by overseas fashion juggernauts to make their presence in Australia known. Online retailer's significantly out-trumped traditional high-end tastemakers, with Louis Vuitton positioned 4th, and Chanel 7th.   

In the world of the silver screen, no surprises that the parody spawning movie Frozen secured the top spot in the most searched movie category for 2014. Theme song, 'Let it go' captured the hearts of children and adults alike across Australia and saw the Lion King topple from the mantle as Disney's most successful film yet. Wolf of Wall Street followed on in 2nd position and The Hunger Games in 3rd.   

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A scene from Disney's Frozen

  "This year, the results from Bing Australia have shown us a unique insight into what people were wanting to know, find and learn as expressed through the top searches for 2014. The top trends this year have really shone a light on Australia's obsession with all things Hollywood, celebrity, music and movies," said Melissa Dewick, Microsoft Australia, consumer apps and services marketing manager.   

"It's fascinating to see what Aussies searched for, and how this matched against the news cycle of the year, you can certainly spot the hugely viral moments and milestones that captivated people's need to know more and drove them to search proactively" she said.   

Bing search data was collected from across Australia and separated into eight main categories: Celebrity, Music, Movies, Fashion Brands, Sport, Technology, Political, and News & Current Affairs.  

To view the comprehensive Bing 2014 report, including Australia's top searches along with other countries, visit: www.bingtrends.com    

Top celebrities

1. Miranda Kerr
2. Kate Middleton
3. Robin Williams
4. Katy Perry
5. Jennifer Lawrence
6. Kim Kardashian
7. George Clooney
8. Paul Walker
9. Justin Bieber
10. Miley Cyrus  

Top musical artists  

1. Katy Perry
2. One Direction
3. Justin Bieber 
4. Miley Cyrus
5. Rihanna
6. Iggy Azalea
7. Lady Gaga
8. Beyonce
9. Taylor Swift

Top Movies

1. Frozen
2. Wolf of Wall Street
3. The Hunger Games
4. Guardians of the Galaxy
5. Transformers
6. Captain America
7. Godzilla 2014
8. Noah
9. Star Wars
10. Lego Movie  

Top politicians

1. Tony Abbott
2. Bill shorten
3. Julie Bishop
4. Clive Palmer
5. Julia Gillard
6. Jacqui Lambie
7. Gough Whitlam
8. Kevin Rudd
9. Joe Hockey
10. Craig Thomson  

Top sports searches

1. World Cup
2. Glasgow Commonwealth Games
3. AFL Grand Final
4. NRL Grand Final
5. Ian Thorpe
6. Daniel Ricciardo
7. Jarryd Hayne
8. Tiger Woods
9. Bathurst 1000
10. Roger Federer    

Top news and current affairs

1. Missing Mh370 plane
2. Ebola outbreak
3. MH17 plane disaster
4. Ukraine crisis
5. Scottish referendum
6. ISIS terrorist group
7. Iraq crisis
8. Costa COncordia
9. Rolf Harris Trial
10. Baden-Clay Trial  

Top electronic devices

1. iPhone6
2. Xbox One
3. iPad
4. FitBit
5. Samsung Galaxy s5
6. Playstation
7. Surface Pro 3
8. Kindle
9. Google Glass
10. iPad Mini