Aussie gaming industry now worth cool $2 billion
MICROSOFT has admitted it is struggling to keep up with demand for its XBox One after Aussies spend more on the console than any other in 2013.
The Interactive Games & Entertainment Association (IGEA) announced on Thursday that the Australian video and computer games industry recorded $1.14 billion of 'traditional retail' sales in addition to an estimated $899 million of digital sales.
Jeremy Hinton, Microsoft Australia Business Group Lead Interactive Entertainment, said the launch of their new generation gaming and entertainment console, Xbox One, continues to exceed expectations in the Australian market.
"Xbox One saw higher unit sales of consoles, games and accessories than any other next generation console in Australia last year and topped all prior console launches in the country's history.
"Supply of the Xbox One has been limited since Christmas, however we are doing our best to meet demand, especially for Australians looking to join the action with the launch of Titanfall on March 13,'' Mr Hinton said in a statement.
"Australians will continue to have more reasons to enjoy the best of gaming and entertainment through their Xbox One, with the launch of exclusive titles such as Titanfall, Kinect Sports Rival, Project Spark, Plants vs Zombies: Garden Warfare and more all in the coming weeks.
"Added to this is the Xbox One's continuous innovation with a commitment to listening to community feedback and delivering new features through system updates faster than ever before," said Jeremy.